000 00383cam a2200145 i 4500
020 _a9789351503903
082 0 0 _a658.827
_bAAK/A
100 1 _aAaker, David A.
245 1 0 _aAaker on branding :20 principles that drive success/
260 _aLos Angeles:
_bSage,
_c2015.
300 _axiv, 235 p. ;
650 0 _aBrand name products
650 0 _aBranding (Marketing)
942 _cBK
999 _c75188
_d75188