| 000 | 01003nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9781446252642 | ||
| 082 | 0 | 4 |
_a658.848 _bFAR/G |
| 100 | 1 | _aFarrell, Carlyle. | |
| 245 | 1 | 0 | _aGlobal marketing :practical insights and international analysis/ |
| 260 |
_aLos Angeles: _bSage, _c2015. |
||
| 300 |
_a347 p.; _bcolor illustrations ; |
||
| 505 | 0 | _aMachine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing. | |
| 650 | 0 | _aExport marketing | |
| 650 | 0 | _aMarketing | |
| 942 | _cBK | ||
| 999 |
_c75149 _d75149 |
||