000			00771nam a22001697a 4500
020			_a9780198074120
082			_a659.1 _bJAI/A
100			_aJaishri Jethwaney.
245			_aAdvertising management/
250			_a2nd ed.;
260			_aNew Delhi: _bOxford University press, _c2012.
300			_a651p.;
520			_a The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
650			_aAdvertising management
700			_aShruti Jain.
942			_cBK
999			_c75100 _d75100