000 00417nam a22001697a 4500
020 _a978-93-325-7414-4
082 0 0 _a659.1
_bMOR/A
100 1 _aMoriarty, Sandra E.
245 1 0 _aAdvertising & IMC : principles and practice/
250 _a10th ed.;
260 _aNoida:
_bPearson,
_c2016.
300 _a669p.;
650 0 _aAdvertising.
700 1 _aMitchell, Nancy,
700 1 _aWells, William,
942 _cBK
999 _c75047
_d75047