000			01112nam a22001937a 4500
020			_a978-93-325-5509-9
082	0	0	_a658.8342 _bSCH/C
100	1		_aSchiffman, Leon G.
245	1	0	_aConsumer behaviour /
250			_a2nd ed.;
260			_aNew York : _bPearson Financial Times/Prentice Hall, _c2016.
300			_a508p.;
505	0		_aAn introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
650		0	_aConsumer behavior
650		0	_aMotivation research (Marketing)
700	1		_aWisenblit,Joseph.
700	1		_aRamesh Kumar,S.
942			_cBK
999			_c75036 _d75036