000 00458cam a2200169 a 4500
020 _a9780073381152 (alk. paper)
020 _a0073381152 (alk. paper)
082 0 0 _a658.802
_bWAL/M
100 1 _aWalker, Orville C.
245 1 0 _aMarketing strategy :a decision-focused approach/
250 _a7th ed.;
260 _aNew York :
_bMcGraw-Hill,
_cc2011.
300 _axv, 352 p. :
_bill. ;
650 0 _aMarketing
700 1 _aMullins, John W.
942 _cBK
999 _c75022
_d75022