000			01661nam a22002057a 4500
020			_a9780133796841 (hbk)
020			_a0133796841 (hbk)
082	0	0	_a658.87 _bBER/R
100	1		_aBerman, Barry,
245	1	0	_aRetail management :
250			_a13th ed.;
260			_aNoida: _bPearson, _c2018.
300			_a722p.;
505	0		_aPreface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
650		0	_aRetail trade
700	1		_aEvans, Joel R.,
700	1		_aPatrali Chatterjee.
700	1		_aRitu Srivastava.
942			_cBK
999			_c74963 _d74963