| 000 | 00508nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9781259026812 | ||
| 082 |
_a658.8 _bSER |
||
| 245 | _aServices marketing: integrating customer focus across the firm/ | ||
| 250 | _a6th ed.; | ||
| 260 |
_aChennai: _bMcGraw Hill, _c2013. |
||
| 300 | _a711p.; | ||
| 650 | _aServices marketing | ||
| 700 | _aZeithaml, Valarie A | ||
| 700 | _aBitner,Mary Jo. | ||
| 700 | _aZeithaml,Valarie A. | ||
| 700 | _a Gremler,Dwayne D. | ||
| 700 | _aAjay Pandit. | ||
| 942 | _cBK | ||
| 999 |
_c74959 _d74959 |
||