000			00394nam a22001697a 4500
020			_a978-81-775-8850-7
082			_a659.1 _bRAJ/A
100			_aRajev Batra.
245			_aAdvertising management/
250			_a5th ed.;
260			_aNoida: _bPearson, _c2006.
300			_a768p.;
650			_aAdvertising management
700			_aMyers,John J.
700			_aAaker,David A.
942			_cBK
999			_c74949 _d74949