000			00451nam a22001697a 4500
020			_a978-1-25-902685-0
082			_a659.1 _bBEL/A
100			_aBelch,George E.
245			_aAdvertising and promotion: an integrated marketing communications perspective/
250			_a9th ed.;
260			_aChennai: _bMcGraw Hill, _c2013.
300			_a1016p.;
650			_aAdvertising
700			_aBelch,Michael A.
700			_akeyoor Purani.
942			_cBK
999			_c74948 _d74948