000 | 00406cam a2200157ua 4500 | ||
---|---|---|---|
020 | _a978-0-19-806986-3 | ||
082 |
_a658.827 _bKIR/B |
||
100 | _aKirti Dutta. | ||
245 | _aBrand Management: principles and practices/ | ||
260 |
_aNew Delhi: _bOxford University Press, _c2012. |
||
300 | _a455p.; | ||
650 | _aCreating a Brand | ||
650 | _aBrand Equity | ||
650 | _aBrand Strategies | ||
942 | _cBK | ||
999 |
_c74785 _d74785 |