000			00382cam a2200157ua 4500
020			_a978-81-265-3412-8
082			_a658.8 _bKOT/G
100			_aKotabe, Masaski.
245			_aGlobal marketing management
250			_a5th ed.;
260			_aNew Delhi: _bWiley-India. _c2011.
300			_a717p.;
650			_aMarketing management
700			_aHelsen, Kristiaan.
942			_cBK
999			_c74446 _d74446