| 000 | 00406cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | _a978-0-19-806986-3 | ||
| 082 |
_a658.827 _bKIR/B |
||
| 100 | _aKirti Dutta. | ||
| 245 | _aBrand Management: principles and practices/ | ||
| 260 |
_aNew Delhi: _bOxford University Press, _c2012. |
||
| 300 | _a455p.; | ||
| 650 | _aCreating a Brand | ||
| 650 | _aBrand Equity | ||
| 650 | _aBrand Strategies | ||
| 942 | _cBK | ||
| 999 |
_c74341 _d74341 |
||