000			00536cam a2200193ua 4500
020			_a978-0-07-110110-3
082			_a658.8 _bCAN/B
100			_aCannon, Joseph P .
245			_aBasic marketing : a global managerial approach/
250			_a16th ed.;
260			_aNew Delhi: _bMGH. _c2008.
300			_a790p.
650			_aProduct planning for Goods and Services
650			_aAdvertising and Sales Promotion
650			_a Pricing Policies
700			_aPerreault,William D.
700			_aMcCarthy,E Jerome.
942			_cBK
999			_c74126 _d74126