000 00481cam a2200181ua 4500
020 _a978-81-315-0161-0
082 _a658.848
_bCZI/I
100 _aCzinkota, Michael R.
245 _aInternational Marketing
250 _a8th ed.;
260 _aNew Delhi
_bCengage Learning
_c2007
300 _a646p.
650 _aInternational Market Entry and Development
650 _aExport Marketing Mix
650 _aGlobal Marketing Mix
700 _aRonkainen,Iikka A.
942 _cBK
999 _c74006
_d74006