| 000 | 00405cam a2200145ua 4500 | ||
|---|---|---|---|
| 020 | _a978-81-315-0654-7 | ||
| 082 | 1 | 4 |
_a658.45 _bJOS/I |
| 100 | 1 | _aJoseph Sirgy, M . | |
| 245 | 1 | 0 | _aIntegrated marketing communications: a strategic approach / |
| 260 |
_aAustralia : _bCengage Learning , _c2001. |
||
| 300 | _a362p. ; | ||
| 650 | 0 | _aMarketing communications | |
| 700 | 1 | _aRahtz, Don R . | |
| 942 | _cBK | ||
| 999 |
_c73675 _d73675 |
||