000 00367cam a2200145ua 4500
020 _a978-81-309-1269-1
082 1 4 _a658.8
_bSHA/S
100 1 _aShajahan, S .
245 1 0 _aStrategic marketing: text and cases, the Indian perspective /
250 _a1 /
260 _aChennai :
_bViva Books ,
_c2010.
300 _a575p. ;
650 0 _aMarketing
942 _cBK
999 _c73133
_d73133