000 00458cam a2200169ua 4500
020 _a978-0-7494-5474-6
082 _a658.82
_bMUL/S
100 1 _aMullin, Roddy .
245 _aSales promotion: how to create, implement & integrate campaigns that really work /
250 _a4 /
260 _aLondon :
_bKogan Page ,
_c2010.
300 _a262p. ;
650 _aSales promotion
650 _aMarketing
700 _aCummins, Julian .
942 _cBK
999 _c73086
_d73086