000 00375cam a2200157ua 4500
020 _a978-81-7446-835-2
082 1 4 _a659.1
_bMUR/A
100 1 _aMurthy, S N .
245 1 0 _aAdvertising: an IMC perspective /
250 _a2 /
260 _aNew Delhi :
_bExcel Books ,
_c2010.
300 _a629p. ;
650 0 _aAdvertising
700 1 _aBhojanna, U .
942 _cBK
999 _c72916
_d72916