000 00370cam a2200145ua 4500
020 _a978-81-315-01117-7
082 1 4 _a658.8
_bCZI/M
100 1 _aCzinkota, Michael R .
245 1 0 _aMarketing management /
260 _aAustralia :
_bCengage Learning ,
_c2010.
300 _a598p. ;
650 0 _aMarketing management
700 1 _aKotabe, Masaaki .
942 _cBK
999 _c72676
_d72676