000 | 00388cam a2200157ua 4500 | ||
---|---|---|---|
020 | _a978-81-315-0293-8 | ||
082 | 1 | 4 |
_a658.8 _bKUR/P |
100 | 1 | _aKurtz, David L . | |
245 | 1 | 0 | _aPrinciples of marketing / |
250 | _a12th ed.; | ||
260 |
_aNew York : _bCengage Learning , _c2006. |
||
300 | _a656p. ; | ||
650 | 0 | _aMarketing management | |
700 | _aBoone,Louis E. | ||
942 | _cBK | ||
999 |
_c72317 _d72317 |