| 000 | 00400cam a2200145ua 4500 | ||
|---|---|---|---|
| 020 | _a81-203-2309-2 | ||
| 082 | 1 | 4 |
_a658.827 _bKEL/B |
| 100 | 1 | _aKeller, Kevin Lane . | |
| 245 | 1 | 0 | _aStrategic brand management: building measures and managing brand equity / |
| 250 | _a2nd ed.; | ||
| 260 |
_aNew Delhi : _bPrentice Hall , _c2003. |
||
| 300 | _a788p ; | ||
| 650 | 0 | _aBrand management | |
| 942 | _cBK | ||
| 999 |
_c70773 _d70773 |
||