| 000 | 00386cam a2200145ua 4500 | ||
|---|---|---|---|
| 020 | _a81-203-2447-1 | ||
| 082 | 1 | 4 |
_a658.827 _bJON/W |
| 100 | 1 | _aJones, John Philip . | |
| 245 | 1 | 0 | _aWhat is in a name?: advertising and the concept of brands / |
| 250 | _a2nd ed.; | ||
| 260 |
_aNew Delhi : _bPrentice Hall , _c2000. |
||
| 300 | _a308p ; | ||
| 650 | 0 | _aBrand management | |
| 942 | _cBK | ||
| 999 |
_c70615 _d70615 |
||