000 00377cam a2200133ua 4500
020 _a0-7494-4241-7
082 1 4 _a658.812
_bNEW/W
100 1 _aNewell, Frederick .
245 1 0 _aWhy CRM doesn`t work : how to win by letting customers manage the relationship /
260 _aLondon :
_bKogan Page ,
_c2004.
300 _a263p ;
650 0 _aCustomer relations
942 _cBK
999 _c70538
_d70538