000 00392cam a2200169ua 4500
020 _a9971-51-389-7
082 1 4 _a658.83
_bAAK/M
100 1 _aAaker, David A .
245 1 0 _aMarketing research /
250 _a7th ed.;
260 _aLondon :
_bJohn Wiley ,
_c2001.
300 _a751p.
650 0 _aMarketing research
700 _aKumar,V.
700 _aDay,George S.
942 _cBK
999 _c69520
_d69520