000 00365cam a2200133ua 4500
020 _a81-203-2240-1
082 1 4 _a658.8
_bHUN/F
100 1 _aHunt, Shelby .
245 1 0 _aFoundations of marketing theory: toward a general theory of marketing /
260 _aNew Delhi :
_bPrentice Hall ,
_c2003.
300 _a323p ;
650 0 _aMarketing theory
942 _cBK
999 _c69410
_d69410