000 00335cam a2200133ua 4500
020 _a9788120322097
082 1 4 _a658.8
_bKAT/B
100 1 _a Kathleen R Allen
245 1 0 _aBringing new technology to market /
260 _aNew Delhi :
_bPrentice Hall ,
_c2002.
300 _a367p ;
650 0 _aMarketing management
942 _cBK
999 _c69406
_d69406