| 000 | 00430cam a2200157ua 4500 | ||
|---|---|---|---|
| 020 | _a9780070473829 | ||
| 082 | 1 | 4 |
_a659.1 _bBEL/A |
| 100 | 1 | _aBelch, George E | |
| 245 | 1 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective |
| 250 | _a5th ed.; | ||
| 260 |
_aNew Delhi : _bTata Mc Graw Hill , _c2007. |
||
| 300 | _a795p ; | ||
| 650 | 0 | _aAdvertising | |
| 700 | _aBelch,Michael A. | ||
| 942 | _cBK | ||
| 999 |
_c69362 _d69362 |
||