000 00403cam a2200157ua 4500
020 _a0-07-115514-7
082 1 4 _a659.1
_bROS/A
100 1 _aRossiter, John R .
245 1 0 _aAdvertising communications & promotion management /
250 _a2nd ed.;
260 _aBoston :
_bIrwin McGraw-Hill ,
_c1999.
300 _a640p ;
650 0 _aAdvertising
700 1 _aPercy, Larry .
942 _cBK
999 _c68599
_d68599