000 00382cam a2200145ua 4500
082 1 4 _a658.8
_bPRI/M
100 1 _aPride, William M .
245 1 0 _aMarketing concepts and strategies /
250 _a10th ed.;
260 _aChennai :
_bAll India Publishers and distributors ,
_c1996.
300 _a666p ;
650 0 _aMarketing management
700 _aFerrell,O C
942 _cBK
999 _c68059
_d68059