000			01720nam a2200241 4500
001			21953715
010			_a 2021013578
020			_a9781032018003
020			_a9781032017990
082	0	0	_a343.09944 _bGRA/S
100	1		_aGrantham, Susan
245	1	0	_aSocial media risk and the law : a guide for global communicators
260			_aLondon _bRoutledge _c2022
300			_a173 p.
520			_a"Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise"--
650		0	_aSocial media
650		0	_aOnline social networks
650		0	_aPrivacy, Right of.
650		0	_aData protection
650		0	_aRisk management
700	1		_aPearson, Mark,
942			_cBK
999			_c65945 _d65945