000 01766nam a2200181 4500
020 _a9780367192341
082 _a004.678
_bCOH/P
100 _aCohen, James
245 _aProducing new and digital media: your guide to savvy use of the web
260 _aNew York
_bRoutledge
_c2021
300 _a278 p.
520 _aProducing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it. Key features for the second edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages. New chapters on YouTube influencers and on-demand subscription television. Each chapter has media literacy sidebars, sample assignments, and activities. Updates to the companion website additional materials for students and instructors Thoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.
650 _aSocial media
650 _adigital media
650 _aInternet
700 _aKenny, Thomas
942 _cBK
999 _c63657
_d63657