| 000 | 01413cam a22002298i 4500 | ||
|---|---|---|---|
| 001 | 18907926 | ||
| 010 | _a 2015041717 | ||
| 020 | _a9789351507444 | ||
| 082 | 0 | 0 |
_a324.954 _bBID |
| 100 | 1 | _a Bidyut Chakrabarty | |
| 245 | 1 | 0 | _aWinning the mandate : the Indian experience |
| 260 |
_aNew Delhi _bSage _c2016 |
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| 300 | _axxxiii, 215p. | ||
| 520 | _aThis book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos. On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory. Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The work is thus a study of campaign strategies, how they are framed, the role of local actors and to what extent individuals rule over ideologies and vice versa. An important contribution to the study of India’s 2014 General Elections. | ||
| 650 | 0 | _aPolitical campaigns | |
| 650 | 0 | _aIndia | |
| 650 | 0 | _aIndia- Parliament- Lok Sabha | |
| 650 | 0 | _aBharatiya Janata Party-BJP | |
| 650 | 0 | _aElections | |
| 700 | 1 | _a Sugato Hazra | |
| 942 | _cBK | ||
| 999 |
_c62521 _d62521 |
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