000			01306nam a2200169 4500
020			_a9789353287535
082			_a658.8342 _bNAR/C
100			_aNaren Nath
245			_aThe consumer revolution : tipping the balance of power
260			_aLos Angeles _bSage _c2020
300			_a251 p.
520			_aIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment.
650			_aConsumption (Economics)
650			_aconsumer movements
650			_aconsumer behaviour
942			_cBK
999			_c61760 _d61760