000			01613cam a22001574a 4500
020			_a0736038264
082	0	0	_a796.069 _bHER/M
100	1		_aAcosta Hernández, Rubén
240	1	0	_aDirección, gestión y administración de las organizaciones deportivas.
245	1	0	_aManaging sport organizations
260			_aChampaign, IL _bHuman Kinetics _c2002.
300			_axii, 299 p. _bill. ;
520			_aDr. Rubén Acosta has built the International Volleyball Federation from a $100,000 operation to a $200,000,000 organization through his great understanding of sport marketing and management. In his book, Managing Sport Organizations, Dr. Acosta conveys his marketing and management insights and expertise. As a result, you will be able to build a successful sport program on the local, national, or international level. Dr. Acosta offers straightforward advice to improve communication objectives, public relations goals, and promotion efforts—areas that many organizations fail to execute properly. The author goes into detail to show you how to market and promote a sport or event to the media and to train personnel and recruit members to aid in promotion. He also gives specific promotional strategies, such as having athletes promote the sport in their own community or country. In addition, Dr. Acosta provides you with the skills needed to set and meet short-and long-term goals for your sport organization. The book is designed so that you will be able to build a sport organization from the ground up or improve on an existing organization.
650		0	_aSports administration.
942			_cBK
999			_c59993 _d59993