000			01331nam a22001457a 4500
999			_c59286 _d59286
020			_a9781138105171
082			_a659.2 _bVIE/P
100			_aVieira,Edward T,Jr.
245			_aPublic relations planning : a strategic approach
260			_aNew York _bRoutledge _c2019
300			_a528p.
520			_aPublic Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
650			_aPublic relations--Planning
942			_cBK