| 000 | 00702cam a2200169 i 4500 | ||
|---|---|---|---|
| 999 |
_c57284 _d57284 |
||
| 020 | _a9781526419279 | ||
| 082 | 0 | 4 |
_a658.83 _bKOL/M |
| 100 | 1 | _aKolb, Bonita M. | |
| 245 | 1 | 0 | _aMarketing research : A Concise introduction |
| 250 | _a2 | ||
| 260 |
_aLondon _bSAGE _c2018. |
||
| 300 | _axiv, 311p. | ||
| 520 | _aEssential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. | ||
| 650 | 0 | _aMarketing research: A Concise Introduction | |
| 650 | 7 | _aBusiness and Management. | |
| 942 | _cBK | ||