000 00435cam a2200181ua 4500
020 _a978-0-415-89928-4
082 _a658.83
_bSIL-E
100 _aSilver, Lawrence.
245 _aEssentials of marketing research
250 _a3rd.
260 _aNew York
_bRoutledge
_c2013
300 _a362p.
650 _aMarketing research
700 _aStevens, Robert.
700 _aWrenn, Bruce.
700 _aLoudon, David.
942 _cBK
999 _c50097
_d50097