000 | 00446cam a2200169ua 4500 | ||
---|---|---|---|
020 | _a978-81-317-6329-2 | ||
082 |
_a659.1 _bCLO-I |
||
100 | _aClow, Kenneth E. | ||
245 | _aIntegrated advertising,promotion and marketing communications | ||
250 | _a4th. | ||
260 |
_aNew Delhi _bPearson Education Asia _c2012 |
||
300 | _a478p. | ||
650 | _aAdvertising | ||
650 | _aMarketing communication | ||
700 | _aBaack, Donald. | ||
942 | _cBK | ||
999 |
_c50094 _d50094 |