000 00446cam a2200169ua 4500
020 _a978-81-317-6329-2
082 _a659.1
_bCLO-I
100 _aClow, Kenneth E.
245 _aIntegrated advertising,promotion and marketing communications
250 _a4th.
260 _aNew Delhi
_bPearson Education Asia
_c2012
300 _a478p.
650 _aAdvertising
650 _aMarketing communication
700 _aBaack, Donald.
942 _cBK
999 _c50094
_d50094