000 00405cam a2200157ua 4500
020 _a978-0-07-710708-x
082 _a658.8
_bJOB-P
100 _aJobber,David.
245 _aPrinciples and practice of marketing
250 _a4th ed.;
260 _aNew Delhi:
_bMGH.
_c2004.
300 _a942p.
650 _aMarketing Mix Decisions
650 _aMarketing Implementation and Application
942 _cBK
999 _c49032
_d49032