000 | 00405cam a2200145ua 4500 | ||
---|---|---|---|
020 | _a978-81-315-0654-7 | ||
082 | 1 | 4 |
_a658.45 _bJOS-I |
100 | 1 | _aJoseph Sirgy, M . | |
245 | 1 | 0 | _aIntegrated marketing communications: a strategic approach / |
260 |
_aAustralia : _bCengage Learning , _c2001. |
||
300 | _a362p. ; | ||
650 | 0 | _aMarketing communications | |
700 | 1 | _aRahtz, Don R . | |
942 | _cBK | ||
999 |
_c48543 _d48543 |