000 00392cam a2200145ua 4500
020 _a978-81-203-4075-6
082 1 4 _a658.827
_bCHI-P
100 1 _aChitale, A K .
245 1 0 _aProduct policy and brand management: text and cases /
260 _aNew Delhi :
_bPHI Learning Pvt. Ltd. ,
_c2011.
300 _a264p. ;
650 0 _aBrand management
700 1 _aRavi Gupta .
942 _cBK
999 _c47740
_d47740