| 000 | 00374cam a2200133ua 4500 | ||
|---|---|---|---|
| 020 | _a81-7554-109-1 | ||
| 082 | 1 | 4 |
_a658.827 _bKAP-S |
| 100 | 1 | _aKapferer, Jean- Noel . | |
| 245 | 1 | 0 | _aStrategic brand management: creating and sustaining brand equity long term / |
| 260 |
_aLondon : _bKogan Page , _c2008. |
||
| 300 | _a443p. ; | ||
| 650 | 0 | _aBrand management | |
| 942 | _cBK | ||
| 999 |
_c47374 _d47374 |
||