000 01303nam a2200241 4500
020 _a9780253016256 (hbk.)
082 0 4 _a960
_bKRI/A
100 1 _aKrings, Matthias,
245 1 0 _aAfrican appropriations :
260 _aBloomington
_bIndiana University Press
_c2015
300 _axii, 311 pages :
_billustrations ;
490 1 _aAfrican expressive cultures
520 _aWhy would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.
650 0 _aMass media and culture
650 0 _aMass media
650 0 _aVideo recordings industry
650 0 _aMotion picture industry
650 7 _aHISTORY
650 0 7 _aAnpassung.
650 0 7 _aMassenkultur.
650 0 7 _aRezeption.
942 _cBK
999 _c45326
_d45328