000 00318nam a2200145 4500
020 _a9780070682603
082 _a658.802
_bCRA/S
100 _aCravens, David W
245 _aStrategic marketing
250 _a8
260 _aChennai
_bMcGraw Hill
_c2006
300 _a726p
700 _aPiercy, Nigel F
942 _cBK
999 _c45279
_d45279