000			00923cam a2200169 i 4500
020			_a9781452261362
082	0	0	_a658.405 6 _bTIM/O
100	1		_aCoombs, W. Timothy.
245	1	0	_aOngoing crisis communication : planning, managing and responding
250			_aFourth edition.
260			_aNew Delhi _bSage _c2015
300			_axiii 239 pages ;
500			_aCrisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.
650		0	_aCrisis management.
650		0	_aCommunication in management.
942			_cBK
999			_c43491 _d43491