000 00852nam a22001577a 4500
020 _a9781483377568
082 _a302.230 72
_bBER/M
100 _aBerger, Arthur Asa
245 _aMedia and communication research methods : an introduction to qualitative and quantitative approaches
260 _aNew Delhi
_bSage
_c2016
300 _a415p.
500 _aArthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
650 _aMedia-Research methods
650 _aCommuication-Research methods
942 _cBK
999 _c43485
_d43485