000 | 00852nam a22001577a 4500 | ||
---|---|---|---|
020 | _a9781483377568 | ||
082 |
_a302.230 72 _bBER/M |
||
100 | _aBerger, Arthur Asa | ||
245 | _aMedia and communication research methods : an introduction to qualitative and quantitative approaches | ||
260 |
_aNew Delhi _bSage _c2016 |
||
300 | _a415p. | ||
500 | _aArthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level. | ||
650 | _aMedia-Research methods | ||
650 | _aCommuication-Research methods | ||
942 | _cBK | ||
999 |
_c43485 _d43485 |