000 00493cam a2200193ua 4500
008 060815t98||||||||||| 00 ||eng c
020 _a81-203-1437-9
041 0 _aeng
082 _a658.840 095 4
_b VAS/M
245 0 0 _aMarketing mantra : the real story of direct marketing in India /
250 _a1st.
260 _aNew Delhi:
_bPrentice-Hall,
_c98.
300 _axi,162p..
362 1 _a98.
365 _aRs.95/-
650 0 _aManagement
700 0 2 _aVaswar Das Gupta,
942 _cBK
999 _c3963
_d3963