000 00407nam a22001697a 4500
020 _a9788131756898
082 _a658.827
_bKEL/S
100 _aKeller,Kevin Lane
100 _aParameswaran M.G
100 _aJacob,Issac
245 _aStrategic brand management
260 _aNew Delhi
_bPearson
_c2008
300 _a695p.
650 _aBrand name products
650 _aProduct management
942 _cBK
999 _c38135
_d38135