000 00468cam a2200157 a 4500
020 _a9788132102342 (paper back)
020 _a8132102347 (paper back)
082 0 0 _a658.827
_bVER/B
100 1 _aVerma, Harsh.
245 1 0 _aBranding demystified :plaqn s to payoffs
260 _aNew Delhi
_aThousand Oaks, Calif.
_bResponse Books,
_c2010.
300 _axiii, 247 p.
_bill.
650 0 _aBranding (Marketing)
650 0 _aCommunication in marketing.
942 _cBK
999 _c37566
_d37566